Founder's Story

In a world where comfort meets confidence, Kesar Lingeries was born out of a vision to redefine how women experience their everyday innerwear. Founded by Mr. Ashok Kumar Soni, and led forward by Mr. Manoj Kumar Soni as Managing Director, the brand emerged with a simple yet powerful belief — every woman deserves to feel beautiful, empowered, and comfortable, all at once.**

The story of Kesar Lingeries begins not in boardrooms or showrooms, but in conversations — real conversations with real women who were tired of compromising. Compromising on fit, on style, on price, and most importantly, on self-confidence. Backed by decades of family experience in textiles and a deep understanding of what women truly want, Mr. Ashok Kumar Soni and Mr. Manoj Kumar Soni decided to change the narrative.

With passion at the heart of their journey and precision in their process, they created Kesar Lingeries — a brand that blends affordability with elegance, practicality with style, and tradition with innovation. Their goal was not just to sell bras and bikini sets, but to craft a product line that speaks to the modern Indian woman — bold, independent, and unapologetically herself.

Where others saw lingerie as just another product, Kesar saw it as a promise — of quality, of trust, and of comfort that lasts all day. From the stitching to the fabric, every piece is designed in-house, allowing the brand full control over quality and design. This direct-to-customer approach eliminates the need for middlemen, ensuring that premium innerwear is accessible without the premium price tag.

At Kesar Lingeries, we don’t just sell innerwear. We celebrate the everyday moments of every woman — whether she’s getting ready for a big meeting, a night out, or simply lounging at home. Each bra and bikini set is a result of thoughtful craftsmanship, tested for comfort, and styled for confidence.

Why Kesar?
Because we know what matters — fit, feel, and freedom.
Because we believe that luxury should not come at the cost of affordability.
And because we listen — to trends, to needs, and to the evolving lifestyle of our customers.

We’re more than a brand. We’re a community. A movement. A quiet revolution stitched in lace, cotton, and love.

So, whether you’re discovering your first perfect bra or restocking your favorites, Kesar Lingeries is here to support you — every step of the way.

Celebrating Your Unspoken Confidence

Why We Do What We Do

For years, women have whispered about ill-fitting bras, scratchy fabrics, and the frustration of ‘making do.’ At Kesar Lingeries, we’re turning those whispers into a roar. We exist because every woman deserves lingerie that fits like a second skin, feels like a hug, and empowers her to conquer the world, whether she’s acing a boardroom meeting, dancing at her best friend’s wedding, or simply embracing a lazy Sunday.

Our story began when we realized:Confidence starts with what you can’t see, and we’re here to make sure yours is unshakable.

Why settle for ‘almost right’ when you deserve perfectly you?

The Problem We Solve

🔸 Wrong Sizes: 80% of women wear the wrong bra size, leading to back pain, awkward adjustments, and silent frustration.
🔸 Unforgiving Fabrics: Lace that scratches, wires that dig, and synthetic blends that trap heat in our sweltering summers.
🔸 One-Size-Fits-None: Brands that ignore our diverse bodies, broad backs, fuller busts, and everything in between.

We created Kesar Lingeries to fix this. Our lingerie is designed by women, for women, because comfort isn’t a luxury. It’s your right.

Suzuki – Active Fit Panty - Kesar Lingeries

We’re not just a brand. We’re your confidence cheat code.

Why Kesar?

🔸 Fit That Flatters You: Say goodbye to gaping cups and tight bands. Our sizes celebrate bodies, no European charts, no guesswork.
🔸 Fabrics That Feel Like Love: Breathable cotton for humid days, buttery-soft lace that moves with you, and seams so smooth, they vanish under sarees and kurtis.
🔸 Shopping Without Shame: Discreet packaging, hassle-free exchanges, and stylists who listen, not judge.
🔸 Affordable Everyday Luxury: Because feeling beautiful shouldn’t cost a fortune.

We’re here to remind you: तुम्हारी सुंदरता का राज़ तुम्हारे अंदर है Let your lingerie reflect that.